News
- Websites Designed for Bowling Manufacturer - 07/17/2007
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Artifex has recently launched two new websites for the Utah-based bowling products manufacturer, Roto Grip, Inc. The sites serve corporate and E-commerce functions for the company. The design of the websites are based upon branding established by Artifex earlier in the year during a logo re-vamp and the creation of Roto Grip’s yearly product catalogs.
The goals of the websites were to improve the designs, deploy a Content Management System (CMS), and increase traffic. Roto Grip has been very happy with the new design, having received numerous compliments from satisfied customers. They are also pleased with the functionality of the CMS, which was customized to allow control over specialized features, such as product pages, contests, events, news, and distributor lists. Traffic metrics will need to be tracked over the coming months, but early indications point to an improvement in this area as well.
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